Media Policy and Regulation - 1931 Words

------------------------------------------------- ------------------------------------------------- DECLARATION ------------------------------------------------- ------------------------------------------------- Name: Whitney Anne O’Connor ------------------------------------------------- ------------------------------------------------- Student Number: 44130082 ------------------------------------------------- ------------------------------------------------- Module code: COM3702 ------------------------------------------------- ------------------------------------------------- Assignment Number: 01 ------------------------------------------------- ------------------------------------------------- Unique†¦show more content†¦The consumers or audience have needs and wants. The influence these needs and wants have on media content is huge as these needs need to be met otherwise media will lose its customer base in a sense. 2. MEDIA MANAGEMENT AND MARKETS The life cycle of a product can be broken up into several stages; De Jong identified four main stages in his dynamic market theory (1989). The cycle and the stages making it up are generally seen as an indication of the profits generated by the product within a certain period of time. The stages De Jong identified are the introductory phase (when the product is first introduced to the market), the rapid growth/expansion phase, (when the product starts to break into the market), the maturity phase where sales increase rapidly and then begin to stabilise at some point, and lastly the stagnation phase which is characterised by a drop in sales. The iPad has a dynamic life cycle, in that in one way or another it can be plotted into the four stages. The introductory phase of the iPad is extremely important as it is the stage in which the product is initially promoted to enlighten the public as to what it is the product does and to perhaps allow the company manufacturing the iPad to get a s ense of what the retail price will be. The duration of this phase depends on sale promotion and how long it will take for the product to become known within market circles. The competition at this stage isn’t present because the iPadShow MoreRelatedSummary Of The Cultural Logic Of Media Convergence1469 Words   |  6 PagesJenkins’ article â€Å"The Cultural Logic of Media Convergence†, he discusses areas of tension and necessary negotiations regarding media convergence in the modern world. In a landscape that places an emphasis on digital communication and internet advertisements, media companies are facing a significant shift from previous norms. What used to be a typically paper broadcasting and entertainment world is now almost entirely online. 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(17) Neiger at al (18) state that social media can be used in public health to achieve the following: communicate with consumers, promote a brand, spread information, expand reach of public health efforts to broader and more diverse groups and foster public engagement and partnerships. Social media is being employed to accomplish a mix of these stated uses. HoweverRead MoreComprehensive Legislation Of Social Media Privacy1559 Words   |  7 Pages Comprehensive Legislation to Protect Social Media Privacy Reading and Writing Workshop II, Section 007 Qiu Jin (Rachel) August 11, 2014 Comprehensive Legislation to Protect Social Media Privacy Abstract The article makes a research on both the present situation of social media users’ privacy, and the work of the FTC and other federal departments to protect social media privacy. However, without a comprehensive legislation in the federal level, the fragmentation of such trial cannot